roasted tomatoes gourmet pizzeria

This project is somewhat near and dear to my heart because the original assignment was for the class to come up with ideas for either real or fictional logo projects we could work on. One day, out of the blue, I thought of Roasted Tomatoes Gourmet Pizzeria, a fictional restaurant I envisioned as an upscale, trendy dining experience.

Out of the ideas the instructor received, one of the three chosen was Roasted Tomatoes, which was really exciting because I had a lot of ideas running around in my head for the logo design.

Here is the entire process:


Original thumbnails. Pretty rough at this point.


Finished thumbnails to be handed in in class.

Finished color thumbnails including votes from the class for which three color thumbnails should be taken to the next step: roughs.


Working on roughs.


Finished roughs.


Black tracing of finished rough of favorite logo design. This image was used as a template in Illustrator for creating a computer generated file.


One color, three color, and full color logo designs.
Finished product.