publication advertisement

Thumbs


Full page rough


1/3 page rough


Full page finished.
Bleed: 8 1/4" x 11 1/8"
Trim: 8" x 10 7/8"
Live: 7 1/2" x 10 3/8"


1/3 page finished.
Bleed: 2 7/8" x 11 1/8"
Trim: 2 5/8" x 10 7/8"
Live: 2 1/8" x 10 3/8"

As per requirements by Glamour magazine, minimum size for reverse type is 8 point, all fonts are embedded and no True Type fonts have been used, only CMYK colors have been used, and PMS colors have been converted to CMYK.

Project Specifications
When given the assignment to create a magazine advertisement, I chose to create an ad for Glamour magazine. I researched advertisement specifications and discovered Glamour's Mechanical Requirements web page. This provided me with all the information I needed to make an advertisement for the magazine.

I researched common product categories that often appear in Glamour magazine and found the following categories to be most predominant: clothing, makeup, perfume, and vehicles. These four categories appeal to twenty-something women who are concerned with their appearance. These women are likely to shop for more expensive luxury items. They make up my target audience.

Before deciding on what product I would be advertising, I wanted to be sure I would have a high quality photo to represent the product. I decided to use a stock photo I downloaded from istockphoto's weekly free files. The photo is of a beautiful young woman with simple, clean looking makeup. This photo will be used to advertise an imaginary brand of makeup.

Our assignment is to make a full page advertisement and a 1/3 page advertisement. For the full page, I plan to use a full bleed on the stock photo I found. For the 1/3 page, I will be making representations of the products in Illustrator. The full page will be heavy on image, while the 1/3 page will have slightly more information about the product.

The call to action for these advertisements will be to purchase the product.

Copyright Information
Large Advertisement
The woman photo was downloaded as a weekly free file from istockphoto.
The light texture background is from here and can be found here. This image was available for free use with credit.
Small Advertisement
I created the vector art in Illustrator.