Today I attended a presentation put on by Xerox and EFI. Two topics discussed in this presentation were variable data printing and web to print/digital storefront.
The section about variable data printing was very helpful, because it helped me to develop ideas for my next Digital File Preparation assignment, which is a variable data project. It was stressed in this portion of the presentation that variable data is a very effective tool to promote a company. As a consumer, I have oftentimes thrown away junk mail or deleted emails that I felt didn't pertain to me. By using a database to organize customers for a business, the business is able to distinguish which customers are likely to respond to an advertisement, be it in print or in an email inbox. When using variable data, however, it is important to make sure you get your facts right so you're not wasting time and money on a piece that will not be responded to.
The second portion of the presentation was regarding web to print and digital storefront. This section didn't pertain as much to me currently, but will be helpful in the future. Web to print enables printers to set up a web site using a template provided by EFI. This web site allows customers to easily create their own business cards, flyers, etc. from templates provided for them. This process creates an easy revenue stream for the company and makes the creation of documents easy for customers.
Overall, the presentation was very helpful and provided information on cutting edge trends in the printing industry.
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