strum & crumb

Original sketches and ideas.


Thumbnails


Rough One (large ad)


Rough Two (small ad)


Large Ad, Finished.


Small Ad, Finished.


Newspaper Advertisement Project Specifications
(written before starting on original sketches)

The newspaper advertisement I have chosen to design is for a fictional coffee shop – Grounds Coffee Shop and Bakery – having an event called Strum and Crumb, a night of acoustic music and discounted baked goods.

The target audience for this event includes 16-30 year olds – high school upperclassmen, college students, and twenty-somethings. It is targeted at both males and females. The socioeconomic status of the target audience is middle to middle-upper class people; these individuals are likely to have spare money to spend on entertainment. However, the baked goods for the night are discounted, so it also will appeal to college students struggling with money management. This event and the advertisements themselves are designed to appeal to local Pittsburg residents because it includes local music artists. The culture it will appeal to includes people who consider themselves trendy.

The call to action for this newspaper advertisement is first and foremost to attend the event. Secondarily, viewers are called to bring the coupon in for a discount, which will provide the business with a return on investment.

The budget for this advertisement is one hundred dollars. I have chosen to develop a campaign of two separate advertisements that will appear in the newspaper two weeks prior to the event and one week prior to the event. The first ad will be 3 column inches by 5 inches and the second will be 2 column inches by 5 inches. Together, the ads cost exactly one hundred dollars.